STOIC | CARHARTT

Stoic X Carhartt is a collaborative project I produced with a team of fashion designers. It is a focus on applying branding theory and creating a visual identity in the context of fashion in response to the ‘End Of Ownership?’ ethos. This led us to developing Stoic, a UK based, inclusive and sustainable outdoor wear brand. Once establishing Stoic as a brand, it was time to evolve and commercialise the concept done through a heritage collaboration with Carhartt.