FRUITY BOOTY CASE STUDY

For this case study, I explored the opportunity for British lingerie brand Fruity Booty to run a pop-up in Paris during Fashion Week to drive international growth and brand awareness. I researched multiple location options, developed a concept aligned with the upcoming AW25 collection, and identified two potential local Parisian collaborators. The project considered merchandise selection, limited-edition pieces, featured products, a complete marketing strategy, and potential activations. The case study was created with a budget of £10K.